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Berk Ozler on the pros and cons of using surveys to measure impact.

"...So, evaluating a large government program using an unrelated routine government survey may be fine (although I suspect that they too will have biases depending on what the respondents think the survey is for, how large, important, and ‘in the news’ the intervention is, etc.), but evaluating your own experiment that aims to change some behavior by asking study participants whether they have changed that behavior is unacceptable."

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Published on: 14 January 2013

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