// ViewContent // Track key page views (ex: product page, landing page or article) fbq('track', 'ViewContent'); // Search // Track searches on your website (ex. product searches) fbq('track', 'Search'); // AddToCart // Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button) fbq('track', 'AddToCart'); // AddToWishlist // Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button) fbq('track', 'AddToWishlist'); // InitiateCheckout // Track when people enter the checkout flow (ex. click/landing page on checkout button) fbq('track', 'InitiateCheckout'); // AddPaymentInfo // Track when payment information is added in the checkout flow (ex. click/landing page on billing info) fbq('track', 'AddPaymentInfo'); // Purchase // Track purchases or checkout flow completions (ex. landing on "Thank You" or confirmation page) fbq('track', 'Purchase', {value: '1.00', currency: 'USD'}); // Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration');

3ie ~ International Initiative for Impact Evaluation

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Contact us

Delhi

3ieĀ 

202-203, Rectangle One
D-4, Saket District Centre
New Delhi - 110017
India
3ie(at)3ieimpact.org
Tel: +91 11 4989 4444

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London

3ie

C/o LIDC
36 Gordon Square
London WC1H 0PD
United Kingdom
3ieuk(at)3ieimpact.org
Tel: +44 207 958 8351/8350

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Washington, D.C.

3ie, Inc.

1029 Vermont Avenue, NW
Suite 1000
Washington , DC 20005
3ieus(at)3ieimpact.org
Tel: +1 202 629 3939

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For general and membership enquiries, please email us at: 3ie(at)3ieimpact.org

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To submit papers to the Journal of Development Effectiveness, please apply online