// ViewContent // Track key page views (ex: product page, landing page or article) fbq('track', 'ViewContent'); // Search // Track searches on your website (ex. product searches) fbq('track', 'Search'); // AddToCart // Track when items are added to a shopping cart (ex. click/landing page on Add to Cart button) fbq('track', 'AddToCart'); // AddToWishlist // Track when items are added to a wishlist (ex. click/landing page on Add to Wishlist button) fbq('track', 'AddToWishlist'); // InitiateCheckout // Track when people enter the checkout flow (ex. click/landing page on checkout button) fbq('track', 'InitiateCheckout'); // AddPaymentInfo // Track when payment information is added in the checkout flow (ex. click/landing page on billing info) fbq('track', 'AddPaymentInfo'); // Purchase // Track purchases or checkout flow completions (ex. landing on "Thank You" or confirmation page) fbq('track', 'Purchase', {value: '1.00', currency: 'USD'}); // Lead // Track when a user expresses interest in your offering (ex. form submission, sign up for trial, landing on pricing page) fbq('track', 'Lead'); // CompleteRegistration // Track when a registration form is completed (ex. complete subscription, sign up for a service) fbq('track', 'CompleteRegistration');

3ie ~ International Initiative for Impact Evaluation

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Find Evidence

What works in development programmes and why?

Find answers in 3ie's database of policy briefs, systematic reviews and impact evaluations.

Evidence Gap Maps

Evidence gap maps are an important tool for evidence-informed policies and strategic research prioritisation.

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Impact Evaluations

3ie's impact evaluation database features over 2600 impact evaluations conducted in low- and middle-income countries.

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Policy Briefs

3ie's policy briefs draw out the policy implications from the key findings of impact evaluations and systematic reviews.

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Systematic Reviews

3ie's systematic review database is a one-stop shop for existing evidence on the impact of development interventions.

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