Evaluating the Effects of Entrepreneurship Edutainment in Egypt

Publication Details

3ie Funded Evaluation, PW3.01. A link to the completed study will appear here when available.

Ghada Barsoum, Buno Crepon, William Pariente, Bastian Michel, Drew Gardiner, Marwa Moaz, Paul Dyer
Institutional affiliations
None specified
Grant-holding institution
None specified
Middle East and North Africa
Information and Communications Technology, Social Protection
Mass Media, Labor markets & Employment
Gender analysis
Mass Media, Labor markets & Employment
Gender analysis
Equity Focus
None specified
Evaluation design
Randomised Control Trials (RCT)
Ongoing 3ie Funded Studies
3ie Funding Window
Policy Window Round 3


Using a randomized controlled trial this study evaluates the effect of a reality show that is nationally broadcasted and a website available to all. In the face of impossibility to constrain access to the treatments the study applies an encouragement design. 

Respondents will be randomly allocated to different groups differing only by the amount of encouragements they will receive to watch the show or participate in the support activities. Paying close attention to heterogeneous and personal network effects, the study will evaluate the impact of the interventions on business practices, employment status, skills and attitudes towards business.



About this impact evaluation

This study is ongoing and results have yet to be obtained. In Egypt, inequalities of opportunity in the labour market are critically high and are believed to be one of the causes for the 2011 revolution and continuing unrest in the country. In 2010, while the overall unemployment rate was 9 per cent, it had reached 16.6 per cent and 55.8 per cent respectively for men and women aged between 20 and 24 (ILOSTAT database). Both theoretical and anecdotal evidence suggest that fostering youth entrepreneurship may be an important means to tackle these issues. According to recent survey data, 53.6 per cent of young Egyptians express a preference for having their own business over a salaried job; however, only 1.2 per cent are self-employed due to credit constraints and a lack of business information (Population Council, 2009).

This study evaluates the effects of an innovative youth entrepreneurship reality TV show in Egypt, El-Mashrou3 by Bamyan Media. El-Mashrou3 uses an entertaining approach to teach Egyptians entrepreneurial skills and good business practices, and to introduce them to local partners delivering entrepreneurship training, mentorship, finance, and technology services for new business start-ups. In addition to the show, support activities are being carried out to create a bridge between the reality show and the real world: a website provides access to online courses, educational videos, mentoring and other supplementary services.

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