Impact evaluation
Fair and Square: Better market share, more benefits through Fairtrade
3ie Brief No. 13, March 2010
Fairtrade can have positive impacts on producers in developing countries, increasing income and employment opportunities, reducing vulnerability to price fluctuations and giving producers a better access to larger foreign markets and attract higher value.
However, these findings are mostly based on qualitative data and case studies. There are few quantitative impact assessments of Fairtrade on the lives of producers and workers. Whilst farmers’ incomes may have improved, there is still no clarity on whether Fairtrade makes livelihoods sustainable in the